Optional Code Tokens

These tokens are placeholders for dynamic information and can be inserted into your affiliate's pixel.  These placeholders will be replaced with the appropriate value prior to the pixel executing. The following tables identify tokens available for both Pixel and Lead Gen campaigns:

Pixel Campaigns (Outside of Lead gen Campaigns)
 

Token Name Token Function
Campaign ID [=CID=] This is the campaign's ID.
Affiliate ID [=AFID=] This is the affiliate's ID.
Sub ID [=SID=] This is the Sub ID that your affiliate appended to the tracking link. This number should not be unique for each transaction; but should be a number that you want transactions grouped by. For example, you may want to include the name of an email list, a search keyword, or website name.
Creative ID [=ADID=] This is the creative's ID.
Click ID [=ClickID=] This is the unique ID created by the click.
Quantity [=Quantity=] This is the number of transactions tracked within a single pixel fire. The default value is one (1). This value is ignored for percentage (%) based payout campaigns.
Total Sales [=TotalSales=] This is the total amount of the sale on the merchant's website. This value is only available for % percentage and not flat rate based campaigns.
Transaction ID [=_TransID=] This is the unique ID of the transaction.
Affiliate Commission [=AffiliateCommission=] This is the total amount of commission earned for the conversion.
Affiliate Reference ID [=AffiliateReferenceID=] This is any value provided by you for the purpose of tracking unique user conversions. By appending AffiliateReferenceID=value to your tracking link, we are able to append this value back to your pixel URL. This is not a sub ID, but rather a value that would be unique for each consumer tracked.
Merchant Reference ID [=MerchantReferenceID=] This is used for passing a value from the merchant back to LinkTrust in the confirmation pixel. It is recommended to use this for a unique transaction ID from a shopping cart or CRM.
Additional Click  Data [=FieldName=] This is the name of any name/value pairs of additional data appended to the click URL, it returns the value of that name/value pair.
Click Referrer [=ClickReferrer=] This is the URL of where the click occurred (a webpage) which resulted in the conversion.
Click User Agent [=ClickUserAgent=] This provides data like the consumer’s browser version, operating system version, browser plug-ins and often times the mobile device used.
IPAddress [=IPAddress=] This is the IP Address captured from a conversion. Example: 11.22.33.44
Country [=Country=] This is the country where the conversion originated from. It is a 2 digit country code. Example: US
TimeStamp [=TimeStamp=] This is the date and time that a conversion was recorded. Example: 4/12/2016 10:55 PM

Lead Gen Campaigns

 

Token Name Token Function
Campaign ID [=CID=] This is the campaign's ID.
Affiliate ID [=AFID=] This is the affiliate's ID.
Sub ID [=SID=] This is the Sub ID that your affiliate appended to the tracking link. This number should not be unique for each transaction; but should be a number that you want transactions grouped by. For example, you may want to include the name of an email list, a search keyword, or website name.
Creative ID [=ADID=] This is creative ID.
Click ID [=ClickID=] This is the unique ID created by the click.
Quantity [=Quantity=] This is the number of qualified transactions/conversions tracked from the lead. The default value is one (1). 
Lead ID [=LeadID=] This is the unique ID of the lead.
Affiliate Commission [=AffiliateCommission=] This is the total amount of commission approved for the lead.
Affiliate Reference ID [=AffiliateReferenceID=] This is any value provided by you for the purpose of tracking unique user conversions. By appending AffiliateReferenceID=value to your tracking link, we are able to append this value back to your pixel URL. This is not a sub ID, but rather a value that would be unique for each consumer tracked.
Additional Click Data [=ClickFieldName=] Insert the name of the field on the click URL.  This is the name of any name/value pairs of additional data appended to the click URL, it returns the value of that name/value pair.  If this name matches that of a data field, the value of the data field will be used.
Data Field [=DataFieldName=] Insert the data field name, not the display name, but the actual field name.  It returns the value in that data field
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