Pixels

The Four Pixel Types

There are four types of pixels. They are as follows:

JavaScript Pixels

A JavaScript pixel is a tracking URL located on the confirmation page inside a JavaScript tag as shown below. Most JavaScript pixels are accompanied by a <noscript> pixel, which is used as a backup in case the consumer's browser has scripting disabled.

The following example shows a JavaScript confirmation pixel with the <noscript> pixel:

<script language="JavaScript" src="http://domain.com/pixel.track"></script><noscript><img src="http://www.domain.com/pixel.track" height="1" width="1"></noscript>

Image Pixels

An image pixel is a tracking URL located on the confirmation page inside an HTML image tag.  The following example shows an image pixel:

<img src="http://www.domain.com/pixel.track" height="1" width="1">

ServerSide Pixels

A ServerSide pixel is a pixel URL executed by the back end instead of from the confirmation page. A ServerSide pixel is just a URL that should be executed with each conversion. The following example shows a ServerSide pixel:

http://www.domain.com/pixel.track

iFrame Pixels

An iFrame pixel is a tracking URL delivered using an iFrame tag. This type of pixel is not as efficient as a JavaScript pixel. This pixel type is only available for affiliate pixels, not confirmation pixels.  The following example shows an iFrame pixel:

<iFrame scr="http://www.domain.com/pixel.track" ></iFrame>

What is Pixel Compliance?

Pixel compliance is used to make sure that the LinkTrust pixel works with the affiliate pixel. For example, if the confirmation page pixel type is Image, the affiliate can place an image and a serverside pixel. If the confirmation page pixel type is serverside, the affiliate can only place a serverside pixel. If the confirmation page uses a JavaScript pixel, the affiliate can place any of the four pixel types in the Affiliate Center.

For a table that identifies pixel compliance, go here.

Available Code Box

This feature works when you have a LinkTrust Java Script confirmation pixel placed on the confirmation page.  This code placed in the open text box is pulled down to the confirmation page for all successful transaction.  If you have additional code for a specific affiliate, it is recommended you place that code in the pixel section of the affiliate’s details.  The additional code added will only be pulled to the confirmation page when the affiliate is responsible for the successful transaction.

You can also allow affiliates to manage their own code from the affiliate center.  

Common Uses: Non-Traditional Pixel formats, Google Analytics, Multiple HTML, JavaScript  and iFrame pixels, etc…

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