Tracking Software Installs

 

Standard Cookie & Pixel Tracking for Software Installs

Server Side Tracking for Software Installs

Purpose Easily track software download and installs from a landing page.
Requirements For software installs that rely on a browser at the end of the software installation. For software installs that don't require the use of a browser to finish the software installation.
Accuracy Acceptable High
Ease of Setup Easy Advanced
Setup Step 1: Generate affiliate creative and link to landing page for software install.
Step 2: Give affiliate their unique link.
Step 3: Set up the landing page with the tracking pixel on the URL.
Step 1: Generate affiliate creative and link to landing page for software install.
Step 2: Give affiliate their unique link.
Step 3: Set up the Click ID postback on the landing page URL using a landing page token.
Process

Step 1: Consumer clicks on affiliate creative.
Step 2: Affiliate pixel tells LinkTrust to place a cookie on the consumer's browser.
Step 3: The consumer is sent to the page where they can download the software.
Step 4: The consumer installs the software and opens it.
Step 5: The first time the consumer opens the software a browser window opens with a tracking pixel in the URL.
Step 6: The tracking pixel in the URL notifies LinkTrust of a conversion.
Step 7: LinkTrust looks for the matching cookie on the browser and completes the tracking process.
Step 8: View the campaign, banner, affiliate and sub id that generated the install.

Step 1: Consumer clicks on affiliate creative.
Step 2: LinkTrust assigns a Click ID* to that click.
Step 3: Consumer is sent to page where they can download the software.
Step 4: LinkTrust adds the Click ID to the end of the URL on the software download page.
Step 5: The offer owner (advertiser) needs to capture and pass that click ID into the software upon download. This is ONLY possible if the downloadable file is compiled on the fly.**
Step 6: The software is installed and opened and the server postback URL includes the Transaction ID value.
Step 7: View the campaign, banner, affiliate and sub id that generated the install.

*The Click ID is very secure because it can only be used once within the time frame of the configured cookie life.

**If the software can be dynamically compiled upon request, you can include the Click ID unique to the user in that customized file.

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