Create a Campaign

Identify Campaign Components

To understand how to create a campaign, make sure you know the following:

Campaign Name

The campaign name is the name of the campaign in the Partner Center. The campaign name is also the campaign title in Publish to Affiliate Center. Your affiliates see the campaign title when they access their account. (If you choose to change the campaign title in Publish to Affiliate Center, the name of the campaign in the Partner Center located in Campaign Settings will not change.)

Category

A category is a specifically defined division in a system of classification. You can assign your campaign to a category to improve your searching and reporting in the Partner Center and Affiliate Center.

Advertiser

An advertiser is the primary supplier of an offer or campaign. They provide the products and services to be sold.

Landing Page URL

The landing page URL is the URL of the website provided by a advertiser for the purpose of generating conversions. It is the website that the consumer goes to.

Tracking Method

The tracking method is the methodology and technology used in a campaign for tracking. A pixel tracking campaign allows you to track conversions using a pixel code on the confirmation page. A lead capture campaign allows you to capture lead data. The tracking is calculated from the data captured. Lead capture campaigns require a Merchant or Network Plus License.

The following are tracking methods:

  • CPC - Cost per click through
  • CPM - Cost per impression
  • CPA/CPL - Cost per Acquisition / Cost per Lead (lead usually meaning a free registration)

Affiliate Payout

The affiliate payout is the default amount paid to affiliates. The default amount is usually the lowest payout possible. Individual affiliate payouts can be configured to override this amount.

Note: Any changes made to affiliate payouts take effect the beginning of the next business day.

Revenue per Conversion

The revenue per conversion is the amount of money earned from a advertiser or advertiser for each transaction.

Status

Campaign status is the current state of a campaign. You can control the current state of a campaign in the Partner Center and Affiliate Center. The status effects the redirection of traffic.

The following are the five states of a campaign:

1 - Testing

The 1-Testing state affects a campaign as follows:

  • Traffic is redirected to the advertiser.
  • The campaign cannot be requested by affiliates.
  • Creatives and links are available to assigned affiliates of the offer.

2 - Public Live

The 2-Public Live state affects a campaign as follows:

  • Traffic is redirected to the advertiser.
  • The campaign displays in the Affiliate Center.
  • Creatives and links are available to affiliates.
  • The campaign can be requested by affiliates.
  • Affiliate managers can assign the campaign to affiliates.
  • Affiliates can see statistics.
  • Partners can see statistics.

3 - Private Live

The 3-Private Live state affects a campaign as follows:

  • Traffic is redirected to the advertiser.
  • The campaign is displayed in the Affiliate Center to assigned affiliates only.
  • Creatives and links are available to assigned affiliates only.
  • The campaign cannot be requested by affiliates.
  • Affiliate managers can assign the campaign to affiliates.
  • Assigned affiliates can see statistics.
  • Partners can see statistics.

4 - Paused

The 4-Paused state affects a campaign as follows:

  • Traffic is redirected to the advertiser.
  • The campaign is displayed in the Affiliate Center to assigned affiliates only.
  • Creatives and links are not available in the Affiliate Center.
  • The campaign cannot be requested by affiliates.
  • Affiliate managers can assign the campaign to affiliates.
  • Assigned affiliates can see statistics.
  • Partners can see statistics.

5 - Dead/Expired

The 5-Dead/Expired state affects a campaign as follows:

  • Traffic does not redirect to the advertiser.
  • Traffic is redirected to an expired location.
  • The campaign is not displayed in the Affiliate Center.
  • Creatives and links are not available in the Affiliate Center.
  • The campaign cannot be requested by affiliates.
  • Affiliate managers can assign the campaign to affiliates.
  • Assigned affiliates can see historical statistics.
  • Partners can see statistics.

Pixel Type

A pixel is a small piece of code that contains information allowing a conversion to be tracked. Pixels are more appropriately referred to as pixel code because it is a small piece of HTML code that is the size of a 1x1 pixel on a computer monitor. Pixel code works with LinkTrust to facilitate tracking.

LinkTrust provides three pixel types: JavaScript, Image, and Server-Side.

JavaScript Pixels

A JavaScript pixel is a tracking URL located on the confirmation page inside a JavaScript tag as shown below. Most JavaScript pixels are accompanied by a <noscript> pixel. <noscript> pixels are placed on the actual confirmation page as a backup in case the consumer's browser has scripting disabled.

Image Pixels

An image pixel is a pixel URL delivered to the confirmation page using an HTML image tag.

Server-Side Post

A server-side post is a URL executed by LinkTrust instead of from the confirmation page. A server side post just a URL that should be executed for each conversion.

Email pixel code to advertiser

The Email pixel code to advertiser option allows you to send the pixel code to the advertiser. In addition, a test URL is sent in the email to allow you to test the pixel code.

Assign to Affiliate

The assign to affiliate option allows you to assign the new campaign to an affiliate.

How to Create New Campaign

To create a new campaign, do the following:

  1. Choose the Add New Campaign tab.
  2. In the Campaign Name field, enter the name of the campaign.
  3. From the Category drop-down field, select the category for the campaign.
  4. From the Advertiser drop-down field, select the advertiser.
  5. If you need to create a new advertiser, select the Create New Advertiser next to the Advertiser field.
  6. If you chose to create a new advertiser, enter the name of the advertiser in the Name field of the Advertiser Information box; then select Create Advertiser.
  7. In the Landing Page URL field, enter your landing page URL.
  8. Under Pay my Affiliate for, select the tracking method the new campaign will use.
  9. In the Affiliate Payout fields, enter the amount of the transaction; then select the rate from the drop-down field.
  10. In the Revenue per Conversion fields, enter the amount of the transaction; then select the rate from the drop-down field.
  11. Expand the Additional Options section, if you want to use these settings.
  12. From the Status drop-down field, select the campaign status.
  13. From the Pixel Type drop-down field, select the pixel type you are using.
  14. Assign this campaign to an affiliate by selecting Select.
  15. Select Add Campaign.

How to Copy an Existing Campaign

To create a new campaign by cloning an existing campaign, do the following:

  1. Choose the Copy a Campaign tab.
  2. In the Campaign Name field, enter the name of the new campaign.
  3. Choose the campaign you wish to clone by selecting Select Campaign.
  4. In the Campaign field, enter the name of the campaign you are looking for, or select Search to browse to the campaign you want.
  5. Select Copy.

How to Copy From Connection

To create a new campaign by copying the campaign from a advertiser, do the following:

  1. Choose the Copy From MarketPlace tab.
  2. In the Advertiser drop-down field, select the advertiser you wish to copy the campaign from.
  3. From the Assigned Campaigns drop-down field, select the campaign you wish to copy.
  4. Select Copy.
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